Okay, so you’re running PPC ads. Cool. But if you think it’s just throwing money at Google or Facebook and waiting for the cash to roll in, well… you’re kinda wrong. PPC is tricky, and even the pros mess up. I mean, I’ve seen it happen plenty of times.
At Alejos Agency — yeah, that’s your friendly Colorado PPC Agency — we’ve learned that some mistakes happen over and over again. So instead of you losing money the hard way, here’s what to watch out for.
1. Setting It and Forgetting It (Don’t Do This)
Seriously, PPC isn’t like baking a cake where you put it in the oven and walk away. Nope. You gotta check it often. I know, who has the time, right?
But campaigns run wild if you ignore them — spending money on clicks that don’t do squat. You need to keep an eye on bids, keywords, ads — tweak stuff regularly or you’ll just flush your budget down the drain.
2. Forgetting Negative Keywords
Okay, this one is a pain but super important. Say you sell fancy running shoes but your ad shows up when people type “cheap running shoes” or “free shoes.” That’s basically you paying for people who don’t want to buy from you.
Negative keywords are kinda like bouncers for your ads — they keep the wrong folks out. If you skip this step, you’re just wasting clicks and money. Don’t be that person.
3. No Conversion Tracking = No Clue What’s Working
I can’t tell you how many times I’ve seen businesses run ads without tracking anything. Like, how do you know if your ads actually brought in customers? You don’t.
Tracking conversions — sales, calls, signups — is everything. At Alejos Agency (your go-to Colorado PPC Agency), we make sure tracking is set up before throwing money at ads. Otherwise, you’re just guessing, and that’s a bad game to play.
4. Bad Landing Pages Kill Good Ads
You might have the best ad copy ever, but if your landing page sucks, nobody’s converting.
One time, I clicked a great ad for a free marketing consult and landed on a page that looked like it was stuck in 2005. Broken links, slow load times, zero info. I bounced faster than you can say “ROI.”
Make sure your landing pages match the promise of your ads and load fast. Otherwise, you’re wasting clicks.
5. Bidding Too Broad or Too Tight
There’s a sweet spot for bids and it’s tricky to find. Bid too broad, and you get tons of clicks from people who don’t care. Too narrow, and your ads barely show.
A good Colorado PPC Agency like Alejos Agency knows how to find that balance — you gotta test and tweak constantly. It’s not magic, just data and experience.
6. Not Optimizing for Mobile
Duh, everyone’s on their phone. But I still see ads sending folks to desktop-only pages. That’s like handing someone a party invite and then locking the door.
Make sure your ads and landing pages look good and work well on mobile. Fast, clear, and easy to use — or your visitors just bounce.
7. Chasing Clicks Instead of Real Results
Clicks are nice to see — like getting a bunch of likes on your Insta post. But clicks don’t pay your bills. Sales do.
Some folks obsess over clicks without caring if those clicks turn into customers. Don’t be that person. Focus on conversions, not just clicks.
Final Thoughts
Look, PPC is kind of a beast. You will make mistakes. But avoid these common ones and you’ll save yourself a lot of headaches (and money).
At Alejos Agency, we’re all about making your PPC dollars work hard — no wasted clicks, no guessing games. If you want someone who gets it and won’t ghost you when things get tricky, hit us up.
PPC is a journey, not a one-time thing. But with the right moves, you can totally crush it.